Hello Multipliers, how is your week going? I hope that just like us, despite the summer heat, we are still at work. Today we want to make the week a bit more enjoyable and talk about the typical SEO myths that run from mouth to ear among those who handle the world of web positioning or E-Commerce.
Like everything in life, rumours spread like wildfire and in our world it is not going to be any less. That’s why we put together a small list of the most typical myths and dismantled them. If you’re curious, keep on reading.
Main Myths of SEO
Penalties for the H1, H2…
Many of us think that Google will penalize us if we use several headers of the same type (H1, H2), but the truth is that Google uses these headlines to mainly understand the structure of the content. So it is not really much of a problem, however it needs to be borne in mind that it does not really make sense to structure all the information under a single H1, because that means we lose structure and that will make Google ignore us. It is a different story with keywords, if we do not stop repeating the same keyword, we will increase the risk of Google simply leaving our website. Therefore, there is no penalty, but also no gain.
Links in social networks
This is something that has always given me a lot of anger. Always when you try to make a Link Building strategy, they tell you that one of the options is to create links within social networks and that this will help you in the rankings. However, the truth is that the links of social networks are, in realtie, NoFollow and therefore do not transmit any signal. In addition, Google cannot track each and every one of the networks.
Avoid duplicate content so you won’t be penalized
The first thing to be clear about is that there are two types of duplicate content: the one made within your own website, and the duplicate content of another website (also known as plagiarism). With respect to the first, Google does not penalize for it. If Google finds identical content several times, they simply choose a variant and classify it in the search engines. The choice will surely be influenced by the use of the canonical label. When talking about plagiarized content, if Google identifies that content has been copied from another website, then it is possible to be penalized, since Google insists on the individuality of the content.
If I hide content behind tabs, Google can not see it and therefore can not index it … This is not true. The reality is that, except in situations where the webmaster has done something technically incorrect, Google does see it. You can see the hidden content and index it, but consider it less important than the visible content. Anyway, in the not too distant future, Google will focus all its forces on the mobile First Index and as you know, on mobile devices many times information is hidden behind tabs so that the information is displayed correctly on those types of screens. Therefore, Google will consider this fact in the future by including hidden content as the main content of the Mobile First Index.
These are some of the SEO myths that exist, but they are definitely not the only ones. If you know any more, please tell us!! And if you want to go deeper into the world of SEO or need help from professionals, you can get in touch with us without problems. Until next time!